The logos were used as a backdrop for public interviews with musicians. For this project, digital creative agency Momkai created several versions of Red Bull logo using local themes. The company provides musicians all over the world by unique recording spaces called Red Bull Studios. Also, the brand’s advertising supposed that the product is a better source of energy than a cup of coffee, for instance, while in fact Red Bull contains the same amount of caffeine (or even less) as a cup of coffee. The company was alleged to deceive its customers by promising them increased concentration and reaction speed. In 2014 the slogan “Red Bull gives you wings” became a cause of a $13 million class-action lawsuit. The company sells billions of cans per year. Today Red Bull has grown into the world’s most popular energy drinks brand, with its products being sold in supermarkets all over the globe. Red Bull is the name of an energetic non-alcoholic drink, which was created in Austria in 1987. The emblem includes two red bulls butting heads in front of a gold spot, which can be actually interpreted as the sun.
He was impressed by it so much that the idea of the new product and its logotype sprang into his mind almost immediately.
It was then that the company owner Dietrich Mateschitz tasted the Thai energy drink called “Krating Daeng” (which means “red bull” in English).
The history of the Red Bull logo dates back to 1987.
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